What are the show dates and location?
Dates: July 9-11, 2021.
Location: Kay Bailey Hutchison Convention Center, Dallas, Texas.
When will registration and housing open?
Registration and housing will open later this year.
What does the registration cost?
Registration fees and information are available on the attending page. We have member, non-member and non-exhibiting supplier rates.
Are there special rates such as group rates, daily rates, etc., available?
There are no daily rates or special group rates. There are early bird and advance registration rates for TRA members and non-members. TRA members receive free early bird registration with the member promo code.
What does the registration fee include?
Registration includes access to TRA Marketplace for both days, which includes access to the trade show floor, education sessions, demonstrations, and opportunities for networking.
Do I have to be a Texas Restaurant Association member to attend?
No, but TRA members do receive free early bird registration and discounts on advance registration. All attendees must be affiliated with the restaurant/food service or lodging industry. A business card or tax ID number is required to register for the show. Your company's accounting/finance department can provide you with the tax ID number. Note: TRA Marketplace is open to the trade only and not open to the public.
Who should attend the show?
Professionals in the restaurant and hospitality industry including single and multi-unit independent operators, franchisees, franchisors, corporate executives, chefs, unit managers, institutional food service providers, hotels, caterers, etc.
Are children allowed to attend Marketplace?
No one under the age of 16 will be admitted into the TRA Marketplace (including infants and toddlers). This rule is strictly enforced and applies to both attendees and exhibitors.
What is the expected attendance at the show?
More than 3,500 attendees over the course of the show are expected.
How many exhibitors will be at the show?
We expect 300+ exhibiting companies.
Who should I contact with exhibitor questions?
Please contact us via e-mail.