Branding Through Social: Instagram
Given the demands of our industry, we are constantly having to decide where to spend our time and attention. As the primary platform for food photos, Instagram needs to top your marketing priority list. With Instagram, each attendee has the power to reach and entice diners, build out their brand and elevate their market profile at large.
Giselle Mascarenhas and Ruben Villarreal
Giselle & Ruben launched Indigo PR Firm, a full-service Public Relations firm, in 2013 after 13 years of Giselle building her skills in the ownership of bars and branding of restaurants, and Ruben spending 15 years in local government ending his extremely successful career in Politics in 2014.
These past two years, they noticed businesses were not using their social media resources to their full potential and took a pivot to rebrand to BOLD Media, where they teach business owners the skills to build their brand, influence, and community in the ever-growing Instagram world. The evolution of communication through social media has created this opportunity for every person with a passion to develop a strong brand on Instagram without depending on a publicist, a media firm or advertising agency. BOLD Media offers Instagram branding courses & custom workshops called Bold Instatute, which has been recently adopted by South Texas College.