Conference Schedule

Food + The Future: The Virtualization of Hospitality

Virtual experiences enable restaurants to make and save real money in ways never before possible. Learn how Darden / The Capital Grille and Shula’s Steakhouses have embraced AR and VR in their restaurants and what opportunities exist in the restaurant space.


Sunday, July 15, 2018


12:30pm - 1:00pm


Silicon Hills Tech Stage


Jack Serfass, Uptown Network


Jack Serfass

Jack Serfass

Jack Serfass is a successful entrepreneur who has founded four companies, including Uptown Network. Uptown Network combines technology and restaurant experience with a mission to transform guest experience and restaurant operations with digital menus. Very soon, society will look back at paper menus the same way we now look back at hand-written checks.

Self-taught chef who, with his wife Nadine, transformed the original Naples Tomato restaurant from a mom-and-pop operation to one of the country's best restaurants. Voted best restaurant in Southwest Florida by Gulfshore Life Magazine and Top 1500 Restaurants in the Country by Zagat. Founded and led two software companies: Bowstreet, Inc. (acquired by IBM); and Preferred Systems, Inc. (acquired by Computer Associates). Early board member at Nielsen / Netratings, the Nielsen of the web (IPO). Software technology expert, popular speaker, and consultant on product reinvention for Infinite Growth Group for clients such as Nestle/Stouffers and Coca-Cola/Odwalla.