Education Sessions Schedule

Marketing for Restaurants in 2019

Join innovative restaurant marketers for a discussion on how to drive traffic and loyalty in 2019 through unique marketing practices. Discussion points will include relevant social media examples, how to keep your brand consistent for both on and off-premise, what changes in the industry are affecting marketing, and plenty of new ideas to inspire you when you’re feeling stuck.


Sunday, July 14, 2019


11:00am - 12:00pm


Big Bend Big Ideas Stage


Linda Veatch, Fuzzy's Taco Shop
Thomas Nguyen, Peli Peli Restaurant Group


Linda Neukirchner

Linda Veatch

As a marketing executive for Fuzzy's Taco Shop, a 150-unit Fast Casual concept based in Fort Worth, Texas, Linda has contributed to the brand's growth from 32 to 150+ locations in 16 states. Her experience during the last 8 years encompasses franchising, vendor partnerships, onboarding loyalty, and on-line ordering platforms, media buying, research, brand positioning, social media, and old-fashioned guest relations. She wears a lot of hats, eats a lot of french fries, and believes that everything is good in moderation. When Linda isn't leading marketing initiatives for Fuzzy's Taco Shop, she's Mom to four amazing kids and one adorable, yet aging pug!

Thomas Nguyen

Thomas Nguyen

Thomas Nguyen is a co-founder of Peli Peli, a South African fine-dining concept top-rated in Houston on both Tripadvisor and Yelp, and Peli Peli Kitchen, a South African fast casual concept that was named Eater Houston's Fast Casual Concept of 2017. 

Thomas was featured on season 3 of CNBC's Restaurant Startup. An alum of the University of Texas at Austin and University of Texas School of Law, Thomas practiced for three years as a litigation attorney. While at UT, Thomas helped found Omega Phi Gamma, currently the largest Asian-interest fraternity in Texas.

Thomas is a 2019 Golden Fork Faces of Diversity Award Recipient (Greater Houston Restaurant Association), 2015 Houston Business Journal 40 Under 40 recipient, 2016 Houston Asian Chamber of Commerce Entrepreneur of the Year and 2016 & 2017 EY Entrepreneur of the Year Finalist.