Education Sessions Schedule

The Paradox of Plenty: Foodservice Industry Outlook

While the United States experiences a booming economy, why are restaurants not seeing tangential growth? What can we learn from the economic habits of consumers, the state of the foodservice industry, and how the two are connected?

Join Carlos Herrera, Chief Economist for Coca-Cola’s North America Foodservice and On-Premise division, as he walks through real examples of economics in practice and shares valuable insights you can bring back and apply to your restaurant and foodservice business.

You won't want to miss this intelligent presentation! 

Please note: Because of the sensitivity of this research, press will not be allowed to attend, record, or cover the talk.


Monday, July 16, 2018


2:30pm - 3:30pm


Silicon Hills Stage


Carlos Herrera, Coca-Cola

Keynote Speaker

Carlos Herrera

Carlos Herrera

Carlos Herrera is Chief Economist for Coca-Cola’s North America Foodservice and On-Premise division. The main thrust of his work is to increase the visibility of ‘what’s to come’ through a deeper understanding of the Foodservice industry from an economic perspective.  His forecasts are a key input to the development of strategic and operational plans. 

Carlos regularly shares his insights on the impact of the economy on consumers and the restaurant industry with leading foodservice companies around the world.