Remarkable Marketing For 2020 and Beyond

As a restauranteur, you have to cut through the noise and make your business stand out. Join innovative restaurant marketers for a discussion on how to drive traffic and loyalty. Discussion points will include relevant social media examples, how to keep your brand consistent for both on and off-premise, what changes in the industry are affecting marketing, and plenty of new ideas to inspire you when you’re feeling stuck.


Sunday, July 14, 2019


11:00am - 11:50am


Big Bend Big Ideas Stage


Linda Veatch, Fuzzy's Taco Shop
Thomas Nguyen, Peli Peli Restaurant Group
Kamal Heikal, Ben E. Keith Foods
Rachel Lewis, Hometown Social


Linda Neukirchner

Linda Veatch

As a marketing executive for Fuzzy's Taco Shop, a 150-unit Fast Casual concept based in Fort Worth, Texas, Linda has contributed to the brand's growth from 32 to 150+ locations in 16 states. Her experience during the last 8 years encompasses franchising, vendor partnerships, onboarding loyalty, and on-line ordering platforms, media buying, research, brand positioning, social media, and old-fashioned guest relations. She wears a lot of hats, eats a lot of french fries, and believes that everything is good in moderation. When Linda isn't leading marketing initiatives for Fuzzy's Taco Shop, she's Mom to four amazing kids and one adorable, yet aging pug!

Thomas Nguyen

Thomas Nguyen

Thomas Nguyen is a co-founder of Peli Peli, a South African fine-dining concept top-rated in Houston on both Tripadvisor and Yelp, and Peli Peli Kitchen, a South African fast casual concept that was named Eater Houston's Fast Casual Concept of 2017. 

Thomas was featured on season 3 of CNBC's Restaurant Startup. An alum of the University of Texas at Austin and University of Texas School of Law, Thomas practiced for three years as a litigation attorney. While at UT, Thomas helped found Omega Phi Gamma, currently the largest Asian-interest fraternity in Texas.

Thomas is a 2019 Golden Fork Faces of Diversity Award Recipient (Greater Houston Restaurant Association), 2015 Houston Business Journal 40 Under 40 recipient, 2016 Houston Asian Chamber of Commerce Entrepreneur of the Year and 2016 & 2017 EY Entrepreneur of the Year Finalist.

Kamal Heikal

Kamal works in the Marketing Department for Ben E. Keith Foods in Fort Worth, Texas. Ben E. Keith was founded in Fort Worth, Texas in 1906. They are the nation's eighth largest broad line foodservice distributor and operates today with eight divisions shipping to 15 states throughout the country. 

Kamal started his marketing career working for a magazine company in Austin, Texas in 2004. Within a couple of years, he started overseeing creative and marketing for some of the top-rated nightclubs and bars in Austin. In 2011 he went to work for iHeartRadio and focused on increasing their online presence in the market. Since 2014 he has worked with Ben E. Keith Foods as their Digital Marketing Brand Manager to help grow their social and online presence.

Rachel Lewis

Rachel Lewis is the Owner and President of Hometown Social. Hometown Social provides customized strategic marketing, social media, advertising, branding and public relations services for hospitality and retail in the Greater Houston area. A Houston native, Rachel helps her clients to grow their business organically by focusing on their respective communities and customers, all while remaining loyal to their brand. She currently services more than 40 clients in Greater Houston, including two James Beard nominated restaurants, Wine & Food Week, MetroNational (Memorial City) and 10 annual and biannual food and wine events.