Education Sessions Schedule

Solve Your Biggest Problem: Recruit & Retain

The restaurant industry is notorious for employee churn... but you can buck the trend. This group of seasoned HR veterans from some of the top brands and technology solution providers will talk through driving passionate employee loyalty, reward systems that work, and how culture can solve your biggest problem with your business.  


Sunday, July 15, 2018


11:00am - 11:45am


Big Bend Big Ideas Stage


Brian Medina, Self Opportunity
Madhav Mehra, Seasoned
Jim Jordan, SSP America
Pete Cortez, La Familia Cortez


Brian Medina

Brian Medina

Brian Medina is a 17 year veteran in the Recruitment Advertising & Talent Acquisition Strategy. 

He uses traditional recruitment advertising sources and innovative ideas including social recruiting, text, and mobile apply. He is an expert in reviewing client talent acquisition strategy and measuring results. 

He is on the board of the Greater Dallas Restaurant Association and Texas Restaurant Association Education Foundation.

Madhav Mehra

Madhav Mehra

A hands-on leader, Madhav has spent his career building and launching consumer products that make life better-photography, art, books, and health and wellness. As President of Seasoned, he is passionate about building a community that will change the economic outcomes of people in the restaurant industry. An "executive chef" of sorts, he is responsible for setting strategy and working with cross-functional teams to drive business results. Madhav has held senior executive positions at (acquired by LinkedIn), CellScope, Alibris,, and Kodak.

Madhav holds an MBA from Simon School of Business, University of Rochester, a PhD and an MS in materials science from the California Institute of Technology, and a B.Tech in metallurgy from the Indian Institute of Technology at Kanpur.

An avid photographer, Madhav spends his free time traveling the world capturing its wonders, tasting all manner of local cuisine-most recently yak butter tea in Tibet-and playing golf.

Jim Jordan

Jim Jordan

Jim has roughly 35 years of experience in the recruiting or talent acquisition space. He’s gone from recruiting “on paper and in papers” to “on-line and in systems”. Starting with his last 16 years of his 21-year military career in the Air Force’s Recruiting Command and continuing on with the last 18+ years in the highly-volatile, fast growing, foodservice and restaurant industries. While most of this time has been in leadership positions, he prides himself on maintaining the art of his profession and continues to actively recruit for opening positions and staying current with effective methods of sourcing candidates. As Director of Talent Acquisition for two fast growing foodservice companies, he’s forte has been building high volume – low budget recruiting models, with efficient resources and leading effective teams. He stays current with trends and technology; and constantly challenges the status-quo. He’s currently the Director of Recruiting for SSP America, the fastest growing F&B company in airport concessions. 

Pete Cortez

Pete Cortez

Born into the restaurant business as the son of Jorge Cortez, Pete Cortez started his career drying silverware at the tender age of 8. From bussing tables to managing the privately held restaurants and real estate company that employs more than 600 team members, Pete has worked in every aspect of La Familia Cortez Restaurants, learning the business from the ground up. As Chief Operating Officer, his primary role is to shape the company’s organizational structure, growing the company through innovation and efficiency while incorporating the history, culture and traditions that have made the family business one of the largest Hispanic-owned companies in the United States.