Stirring The Insta-Pot: Using Instagram Influencer Strategy
Instagram influencer strategy is the new celebrity endorsements. Brands are turning to social media heavy hitters to drive traffic, awareness, and sales. But what expectations does an influencer have in terms of payment and compensation? Conversely, what expectations should an operator have? Let's break down these awkward topics and get real on influencer ROI.
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Catherine Le is a Houston fashionista foodie. She runs the popular lifestyle blog, Living with Catherine and also her foodie-focused Instagram account, @eatingwithcatherine. Her work in the food scene picked up after meeting with other Houston foodies and learning the ins and outs of the industry. She’s worked with many PR companies, restaurant owners and managers, and built relationships within the community. She has attended and hosted many tastings for restaurants and influencers and can tell share what restaurants should expect and what the influencers expect when inviting them in to dine. She’s been named one of Houston’s Most Inspiring Stories and Lady Boss: Redefining what a boss looks like by Voyage Houston. She is also featured in “The Trailblazer: Rewriting the Narrative” which highlights inspiring and successful female leaders and role models.
Duc Hoang is a content marketing professional at Public Content, a Houston-based Public Relations, Marketing, and Consulting Firm. He runs a food/photography blog @fooodeelicious and @ducducshoot. Started fooodeelicious page in 2016, he is now the founder of a big food blogger group called Grubclubhtx, recruiting top potential food blogger to join. The idea behind Grubclubhtx is to use the power of our top influencers to help local businesses in Houston. He connects his members with pr companies, restaurant owners, and built relationships within the community. He has also attended, hosted, tastings and set up a soft opening for many franchises from out of state. He has worked with many big names such as Miller Lite, Buffalo Wild Wings, Carnival, Stella Artois, Wendy's, Jack in the Box, Chili's, TGiF...etc. He was featured in a commercial ad for Miller Lite during the rodeo season and a Carnival Vista campaign. He was voted by Zagat as one of the best top 101 food accounts in the U.S in 2017.