Education Sessions Schedule

Ultimate Restaurant Culture Workshop

Your culture is becoming increasingly important, and it’s only going to get more so. Why? This may come as a surprise, but, when you look at the top line, you’ll realize your culture is actually responsible for 100% of your profits. Without that special connection to your guests and employees, you have nothing. Whether or not you can define it, your successful multi-unit independent restaurant company has a culture. It may not be serving you, but it exists. So join Matthew at this workshop and take his advice to make it serve you — and be as good to yourself as you are to your guests.


Monday, July 15, 2019


10:30am - 11:45pm


Big Bend Big Ideas Stage


Matthew Mabel, Surrender, Inc.


Matthew Mabel

Matthew Mabel

Matthew Mabel founded Surrender, a leading Texas-based hospitality, and management consulting firm, in 1991. His life’s work is advising successful restaurateurs to maximize profit, revenue, unit growth, harmony, and personal freedom. He is known for urging restaurateurs to be as good to themselves as they are to their guests. He says “Owning an independent multi-unit restaurant company ought to be a joy, let’s make it that way”. Surrender develops custom programs using their Management Power, Revenue Builder, Creating Consistency, Restaurant Reinvigorator, and High Profile Start-Up processes. He accelerates results by working with ownership, senior management and unit level management teams in operations, organizational development, strategic planning, concept, and management development. He is a trustee of the Texas Restaurant Association Education Foundation, where he also serves on the executive committee, and as chairman of the restaurant education committee.