Raff Jill

Jill Raff is an experienced CX Strategist and published author.  For over 25 years, she has been delivering world-class customer service and experiences.

She is obsessed with helping service-focused businesses develop high levels of customer loyalty, increased repeat business, and reduced employee turnover by guiding them to deliver Celebrity Customer Experience™. Jill’s work is led by her 7 Ingredient Customer Experience Transformation process.


Jill developed her customer-first philosophy growing up in the “McDonald’s family.” From age seven, while shadowing her father, she experienced first-hand the results of the Ray Kroc’s philosophy of QSC & V.


Her passion, knowledge, and understanding have been shaped by global experience and working across different industries.  She discovered first-hand that the common ingredient for success was outstanding customer experience.  Jill now uses her diverse background to help businesses identify their own issues, fixing them through the power of customer connections - Transforming Transactions Into Interactions™.

jill raff Jill Raff The Jill Raff Group Customer Experience Strategist

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