Sunday, July 14, 2019
2:00 - 4:00 PM
Co-hosted by two young hot shot Houston restaurateurs, TRA Young Guns is the first TRA event designed for young restaurant professionals. Whether you're young in years or just new to the industry, come check out exclusive programming designed with you in mind. No one will be checking IDs at the door - promise. Join your fellow Young Guns at a special location within GRBCC for two hours of real conversations, cocktails, and connections.
Note: You must be registered to attend TRA Marketplace in order to attend TRA Young Guns.
Show up! Make sure you are registered for TRA Marketplace and consult the mobile app or the printed program guide for location details.
Winning the Hustle
If you want to thrive in Houston, you have to hustle. Join these two well-known Houston bar and restaurant operators to get the inside scoop on what it means to treat your staff right, how to surround yourself with talented and passionate people, and how to hustle in Houston, the new culinary capital of the south.
Anvil Bar & Refuge
Justin Yu is the Chef/Owner Theodore Rex Restaurant, Better Luck Tomorrow and Public Services Wine and Whisky. His European-inspired American cuisine with a tint towards vegetables has been recognized by Bob Appetit, Food and Wine, New York Times, and Houston Chronicle. He was the James Beard Award winner for Best Chef: Southwest in 2016.
Bobby Heugel is an owner of Anvil Bar & Refuge, Better Luck Tomorrow, The Pastry War, Tongue-Cut Sparrow, Squable and other bars and restaurants in Houston. He also was Founding President of the OKRA Charity Saloon, a non-profit bar that has donated over a million dollars to local charities since 2012. Heugel introduced modern cocktails to Houston over a decade ago, launching a career that has spanned a dozen businesses from bars to restaurants. He consults for hospitality groups, developers, and spirits brands, travels frequently – visiting over 400 distilleries over the past decade, and writes for national publications.
Stirring The Insta-Pot: Using Instagram Influencer Strategy
Instagram influencer strategy is the new celebrity endorsements. Brands are turning to social media heavy hitters to drive traffic, awareness, and sales. But what expectations does an influencer have in terms of payment and compensation? Conversely, what expectations should an operator have? Let's break down these awkward topics and get real on influencer ROI.
Eating with Catherine
Social Media Coordinator
Catherine Le is a Houston fashionista foodie. She runs the popular lifestyle blog, Living with Catherine and also her foodie-focused Instagram account, @eatingwithcatherine. Her work in the food scene picked up after meeting with other Houston foodies and learning the ins and outs of the industry. She’s worked with many PR companies, restaurant owners and managers, and built relationships within the community. She has attended and hosted many tastings for restaurants and influencers and can tell share what restaurants should expect and what the influencers expect when inviting them in to dine. She’s been named one of Houston’s Most Inspiring Stories and Lady Boss: Redefining what a boss looks like by Voyage Houston. She is also featured in “The Trailblazer: Rewriting the Narrative” which highlights inspiring and successful female leaders and role models.
Duc Hoang is a content marketing professional at Public Content, a Houston-based Public Relations, Marketing, and Consulting Firm. He runs a food/photography blog @fooodeelicious and @ducducshoot. Started fooodeelicious page in 2016, he is now the founder of a big food blogger group called Grubclubhtx, recruiting top potential food blogger to join. The idea behind Grubclubhtx is to use the power of our top influencers to help local businesses in Houston. He connects his members with pr companies, restaurant owners, and built relationships within the community. He has also attended, hosted, tastings and set up a soft opening for many franchises from out of state. He has worked with many big names such as Miller Lite, Buffalo Wild Wings, Carnival, Stella Artois, Wendy's, Jack in the Box, Chili's, TGiF...etc. He was featured in a commercial ad for Miller Lite during the rodeo season and a Carnival Vista campaign. He was voted by Zagat as one of the best top 101 food accounts in the U.S in 2017.