We are excited you have chosen to exhibit in our show and look forward to a busy, energetic and informative event at the Kay Bailey Hutchison Convention Center.
To make this show as successful and trouble-free as possible, we are providing the following resources:
Exhibitor Portal by A2Z: this online tool allows you to update your company description, add a logo, submit Show Specials, and upload press releases and sales materials. Information from your exhibitor profile will be included in the mobile app, on tramarketplace.com and in the printed program and directory. The link to complete this information will be sent to exhibitors by the end of February. Deadline for completion will be: May 2020
Exhibitor Services Manual by GES: this online resource includes links to order carpet, electric, booth furnishings, etc. It also has all of the forms and information you need. Available February 2020.
Privately Owned Vehicles: We understand that not all of our TRA Marketplace exhibitors require standard material handling services, therefore, we have made accommodations if you are utilizing your privately owned vehicle (POV) under special circumstances. Read more
Best Practices & How-To Articles
Smart Ways to Maximize Your Trade Show Investment
How can you ensure you’re doing everything in your power to get the best ROI from one event to the next? Read more
Create a Big Presence
To get your creative juices flowing, read about four examples of exhibitors with 10-by-10- and 10-by-20-foot booths who used promotions, pre-show mailers, activities, and giveaways to create a big presence on the show floor. Read more
Using New Technology
A typical b-to-b marketer's single largest budget item is tradeshow and event marketing - averaging 20% of the total marketing budget. With that kind of investment on the line, it's critical to pay attention to three important marketing activities: pre-show promotions, at-show strategies, and post-show follow up. Read more
Demystifying Trade Show Service Manuals
Your ability to understand the Exhibitor Services Manual, minimize or avoid any problems, and leverage all opportunities will be the key to having a successful show experience. Read more