Specialty Areas

TRA Marketplace showcases the latest industry trends guaranteed to give you a competitive edge.

Restaurateurs wanting to remain a vital part of their customers' lives must understand consumers' ever-evolving lifestyles and the trends that drive them. Our specialty areas feature companies on the cutting edge of these trends.

Craft Beverage Garden

Of course you'll get to sample amazing craft beers and liquors from many of Texas' finest breweries and distillers, but you'll also find slushies, fruit drinks and more!


Technology is essential to today's restaurant business but staying on top of the latest developments and determining where to make your investment can be challenging. Get hands on demonstrations, participate in lively discussions and get a leg-up in the ever-changing world of technology.

Culinary Innovation Station

This area includes a carefully curated collection of innovative companies just launching their products in Texas, or new to the restaurant industry. Participants will showcase the latest, most innovative products with a focus on healthy, ethnic and other trends.

New Product Showcase

An entire area of the show floor is dedicated to new products. Stroll through and see what catches your eye, then visit the exhibitors' booths to learn how these cutting-edge offerings can help you run your business even better.

Go Texan

There's no denying Lone Star pride! This collection of Texas-grown producers shares products born in Texas.